I am not a Communication major student nor am I studying media but as time progresses, as situations worsen, people have forgotten the power of media and communication.
Just like in a relationship, wrong use of pronoun would end the love. Wrong tone would spark a breakup. In issues that are socially-relevant, misleading headlines would create division, would start a mob, would end a life.
It is inevitable that people, specially the media, be biased on a situation. It all boils down to who they are biased to.
So for who does the media should really be biased to? Should they be biased to the network they are representing? To Lucio Tan? To Henry Sy? Or to the Philippine Government? None of them should be who the media is representing. So who is it?
It’s not an “is” but an “are” The media should be biased to the masses, to the people. Why? Because the masses are the largest stakeholders of the nation. The media should publicize the struggles, cries, and needs of the people, of the farmers, of the workers, of the women, of the youth, of the marginalized sector, of the oppressed.
Mainstream media such as ABS-CBN, GMA Network, and TV5 are those that are biased to the wrong party. People would ask why. Simply because they are sponsored and backed up not just by the private corporations but also by the government itself.
“Why do they have to protect those parties?”
Let’s make things simple. When there is a fire or a bomb threat, students are asked to calm down amidst the catastrophe because if not, it would cause a ruckus.
If they publicize the wrong-doings, the human rights violations of Lucio Tan, of Henry Sy, of the Ayalas, and specially of the Government, it would start a riot, a mob, a rebellion, an EDSA III. All the scams of these people would be exposed therefore creating a nationwide protest that calls for transparency.
Just like in Mindanao, local media men exposed the militarization of schools and the wrong-doings of AFP to the indigenous people through radio broadcasting under GMA and the speakers were warned by Kapisanan ng mga Brodkaster ng Pilipinas to never speak of that again in public because it would expose to the nation what was really happening there. They don’t want the people to know about what was really happening in Mindanao.
In rallies, the media would always demonize the protesters but haven’t you asked yourself, “Bakit ang mga nagrarally lagi ay mga magsasaka, manggagawa, at mga estudyante?”
To give you an idea, 79% of the Philippine population is composed ofmagsasaka. They are the ones who rally the most because they are the ones greatly and directly affected by the decisions of the administration, simply because we are an agricultural country.
Now if you think that sitting there, bashing them, calling them “tamad”, would make you a better person than them, then you’re wrong. It just made you more stupid because it clearly manifests how little you know about society and what is happening around it.
You see now how crucial communication and media are in national development?